The Importance of the Long Tail

Trying to rank for competitive search terms is difficult however many place great emphasis on trying to shoot for the sun moon and stars on highly competitive terms.  One of my friends that runs a used car blog has been successful in ranking for some very competitive terms, but in my opinion it was due to the fact that he started out going for the long tail and the competitive terms came as a result of the long tail rankings and traffic.

Automotive SEO is not rocket science it just requires a lot of work in both content and link building.  That is what is missed in the everyday car dealer website.  I firmly believe that you can use a blog to capture traffic for some very competitive search terms and if people decide they want to do business with you they will visit your inventory.  Car dealers really need to learn about blog marketing.  That is why I am excited about one of the projects I am working on now.

A blog tied in with other forms of user generated content will kick ass and drive a tremedous amout of traffic to a dealers website.  To bad I could not get the Kingsland used car dealer to understand this.  Someone can chip away at their non competitive search terms and own the serps for anyone looking for used cars in Kingsland or even the whole state of Georgia.