Thursday, October 30, 2008

Can You Change Your Philosophy?

I am working on a project for Frank Myers Auto Maxx.  They have been a North Carolina used car dealer for several years and their flagship has always been "Everybody Rides".  Now I get the feeling they are wanting to change their marketing paradigm which is fine, but what is the effect?

If you are branded as a type of business such as a dealer that specializes in bad credit then try to turn on the faucet to attract a different type of customer you will miss your bread and butter.  The customer types types are a dichotomy and it would be almost impossible to serve them both and maintain a market share.

The real decision is which is more profitable and gives you a higher ROI.  I know which customers I would chase if I had the outlets in place to get them financed!!

Tuesday, October 28, 2008

The Importance of the Long Tail

Trying to rank for competitive search terms is difficult however many place great emphasis on trying to shoot for the sun moon and stars on highly competitive terms.  One of my friends that runs a used car blog has been successful in ranking for some very competitive terms, but in my opinion it was due to the fact that he started out going for the long tail and the competitive terms came as a result of the long tail rankings and traffic.

Automotive SEO is not rocket science it just requires a lot of work in both content and link building.  That is what is missed in the everyday car dealer website.  I firmly believe that you can use a blog to capture traffic for some very competitive search terms and if people decide they want to do business with you they will visit your inventory.  Car dealers really need to learn about blog marketing.  That is why I am excited about one of the projects I am working on now.

A blog tied in with other forms of user generated content will kick ass and drive a tremedous amout of traffic to a dealers website.  To bad I could not get the Kingsland used car dealer to understand this.  Someone can chip away at their non competitive search terms and own the serps for anyone looking for used cars in Kingsland or even the whole state of Georgia.
 

Thursday, October 23, 2008

Getting My Game On!!

I have been working very hard to help build the best automotive marketing blog in the world very diligently over the last few months.  I has caused me to put some things in perspective.  I love affiliate marketing and I love networking and I never thought I would ever be paid to network.  So in that since it is awesome, while at the same time most of my affiliate marketing properties are suffering.

I missed the opportunity to go to Digital Dealer V but from what I hear it was a wash out.  So maybe it was not a complete waste.  However I was wanting to visit a with a few of my online if I got there.  One that is a Dallas cosmetic dentist and the other who works for a Tulsa Chevrolet Dealer.

Oh well sometimes missed opportunities open other doors.  You just have to drive on and make the most of it!!

Friday, October 3, 2008

Torn, Beleagured and Tired

Well that is how I feel right now. I am working on a pretty major project it the Automotive Digital Marketing space and found out today that I will not be attending a conference that I was planning on attending. All of that is well in good because a home we were trying to buy fell through and it will allow me to spend more time with my family.

My family is the most important thing in my life. They are the absolute all in what I do day in and day out. The opportunity I have been presented with is keeping me from returning to "In the Trenches" and I am very grateful for that. I just hope that at the end of the day it is worth it for all parties concerned.

Just sometimes it feels like the harder I work the further behind I get and it opens people up for disappointments.  I really don't like that at all.  I find myself concerned with what is next and working harder to meet my obligations.  Oh well til next time .....


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