A Wicked Web We Weave

Being high profile in an industry has it's advantages and disadvantages.  We have built our business completely on networking and content distribution.  Just recently I did a post about "The Next Generation of Dealer Services Scams" which was a play on words for a company name.  I knew there would be some rebuff from it but the biggest came from someone who tried to remain anonymous.

It turns out, with a little research, that this person who wished to remain hidden has ties to individuals putting on a training seminar for social media, but he did a poor job covering his tracks.  By using Google I was able to determine their real identity and previous social media interactions.

When we create online persona's we have to be careful of all of our interactions.  We cannot say one thing in a social media setting then and then try to sell a different version in our business.  This is what happened in this interaction.  Once I was able to track down this person I found that he was antagonistic in all of his interaction with others online but bills himself as a Neuro Sculpting practitioner.

Just makes you wonder what their real agenda was..



Technorati Tags: paul rushing, neuro sculpting, social media

A full plate - What's next!!

Just recently I have attended many automotive conferences and met with many vendors in the niche one was a dealer chat vendor and another was an automotive crm provider.  They provide some very unique tools and I look forward to working with them.

Two dealers that I have worked with in the past have bought Ford dealerships, one is a North Carolina Chevy dealer and another was a dealer I worked for as an Internet sales manager.  It is exciting to see them stepping into the domestic market leader locations.

Other things in the pipe is setting up a hands on automotive conference where we will be teaching automotive seo and social media techniques.  That project is fairly large and it will be fun to participate in.

I enjoy living with this full plate of activity without sacrificing service in the process..

Recent Trip to New Jersey

A couple weeks ago I made a trip to see clients and to discuss my craiglist service for car dealers with future business partners.  It was an awesome trip because I got to connect with some top tier automotive SEO practitioners in addition to meeting with clients.

One of the stops I made was with a Greenville Chevy Dealer who is doing a phenomenal job with their online marketing efforts.  It looks like they have scaled back on most antiquated forms of advertising and turning their efforts to the web.

In New Jersey I met with a NJ Infiniti Dealer who feels like they have been taken advantage of by the marketing of another automotive seo provider.  It is realkly amazing to find out what others really think of my competition. 

While my personal marketing sites are lacking in their current state, something I am working on, I have found that the best clients are the ones that come from referals and recomendations from others.  The growth I have experienced has been completely from organic growth and I have yet to do any outbound marketing.  I am greatful for this but now I have to kick it to a higher level.

 Technorati Tags: automotive seo, chevy, dealer, infinit dealer

Proving a Point and Making Money

I have recently taken a special interest in Pasch Consulting Group, mainly because they are duping dealers into thinking what they are doing is effective and Brian Pasch has a shady past.  Most dealers do not have a good benchmark to determine if what is working for them is genuine or smoke and mirrors.

What is nice though they, Pasch Consulting Group, likes to publish "case studies" and give away the keywords they are winning and their clients names.  This has prompted me to create some test sites to see if the keywords he publishes have any value.

What is funny is now these sites are winning terms like New Jersey Infiniti G37 and NJ Infiniti dealer and are robbing his clients of significant traffic.  Both sites are are just over a week old and are recieving around 40 hits per day of highy target traffic on high converting keywords. 

The only real benefit for creating these sites is it is a weak search market that he is claiming mastery of and I can monetize the traffic.  At the average wholesale price of $12 per lead one site has already made $144 and the other one is sending enough traffic to Ebay for a total of $65.88 in commissions on top adsense clicks.

All in all these two sites have made close to three hundred dollars in under 10 days.  To bad I do not have enough time push all of his clients down in the SERPS.

Technorati Tags: automotive seo, online marketing, pasch consulting group, nj infiniti dealer

Creating Work for Others

I have a couple of content writers that I value a lot. With some new automotive seo projects in the works it looks like I will need more supporting properties. While I personally do not like to "share" my secrets for the very reasons I gave in the blog post about automotive seo mistakes. I think this is the best place to do it. The only real readers here are from Dealer.com and they do not value seo efforts.

I will be lauching a several dozen new blog style sites to use for seo for clients, but my main goal is to build authority sites in the process. As the industry recovers the need for consumer related automotive sites will rise. I just launched one to target consumer related information regarding the domestic auto manufacturers. It is in it's infancy but I wil have content providers updating it daily.

A site like that will benefit any of my domestic franchise dealers in driving trafic and search engine spiders to various properties like this one I created for a Cincinnati Ford dealer or this site for Ford Taurus quotes.

On another note my son has entered the car business as a sales person and that really scares me kinda but then again I was the same age he is now when I got into the business.

Technorati Tags: automotive seo, paul rushing, cincinnati ford dealer

Getting back in the grove..

Well I have not updated many of my blogs over the last month.  Mainly because I have been busy providing value to my automotive seo and craigslist solution clients.  That is the name of the game provide value to your customers and love what you do.

Every project I take on is a labor of love.  Not in the romantic style but it the pride of seeing a job well done and seeing results.  For instance I have started a large microsite campaign for a dealer and a fresh site is already ranking for F-150 quotes nationally.  The site is only a few days old and is already generating leads.

Some other things that have really surprised me is how big vendors in the niche are mostly full of it.  Just like when I was called a couple months ago by an executive with a big website vendor and he has failed to follow through on the commitments he made to me personally.  Guess the 15 million dollar shot of cash was more important and that is understandable.

Oh well such is life and  I really don't have time to entertain people who do not keep their commitments.  I have plenty of paying customers who value my efforts for them and don't need to entertain arrogant offers of an education.

Technorati Tags: automotive seo, f-150 quotes

Casual observations mid month Janurary 2009

My business is really picking up to a point where it is getting hard to keep up so I have hired two people to work for me and am so glad I did. Two of the biggest projects I am working on right now are for the same dealer. I am building them microsites/blogs. New Jersey Hyundai Dealer and New Jersey Used Cars

On another note I am redirecting the content of my flagship site to incorporate more automotive seo content just because there is so much smoke and mirrors out there in regards to this topic and also have an Internet sales manager that is going to collaborate with me now.

I also am helping a competitor to improve their rankings for automotive crm software and have had people tell me I am crazy for doing it. Our products are so diversely different and we just have one offering that overlaps so really with the reciprocal help we are giving each other it is a no brainer.

On another note dealer.com has not followed up like they said they would after they got upset about my article on dealer search engine marketing but I really did not expect them to follow through with anything. They are to bloated to make changes and two arrogant to listen to a voice of reason.