Monday, April 13, 2009

Recent Trip to New Jersey

A couple weeks ago I made a trip to see clients and to discuss my craiglist service for car dealers with future business partners.  It was an awesome trip because I got to connect with some top tier automotive SEO practitioners in addition to meeting with clients.

One of the stops I made was with a Greenville Chevy Dealer who is doing a phenomenal job with their online marketing efforts.  It looks like they have scaled back on most antiquated forms of advertising and turning their efforts to the web.

In New Jersey I met with a NJ Infiniti Dealer who feels like they have been taken advantage of by the marketing of another automotive seo provider.  It is realkly amazing to find out what others really think of my competition. 

While my personal marketing sites are lacking in their current state, something I am working on, I have found that the best clients are the ones that come from referals and recomendations from others.  The growth I have experienced has been completely from organic growth and I have yet to do any outbound marketing.  I am greatful for this but now I have to kick it to a higher level.

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Monday, April 6, 2009

Proving a Point and Making Money

I have recently taken a special interest in Pasch Consulting Group, mainly because they are duping dealers into thinking what they are doing is effective and Brian Pasch has a shady past.  Most dealers do not have a good benchmark to determine if what is working for them is genuine or smoke and mirrors.

What is nice though they, Pasch Consulting Group, likes to publish "case studies" and give away the keywords they are winning and their clients names.  This has prompted me to create some test sites to see if the keywords he publishes have any value.

What is funny is now these sites are winning terms like New Jersey Infiniti G37 and NJ Infiniti dealer and are robbing his clients of significant traffic.  Both sites are are just over a week old and are recieving around 40 hits per day of highy target traffic on high converting keywords. 

The only real benefit for creating these sites is it is a weak search market that he is claiming mastery of and I can monetize the traffic.  At the average wholesale price of $12 per lead one site has already made $144 and the other one is sending enough traffic to Ebay for a total of $65.88 in commissions on top adsense clicks.

All in all these two sites have made close to three hundred dollars in under 10 days.  To bad I do not have enough time push all of his clients down in the SERPS.

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