Saturday, November 29, 2008

Where to go from here?

I am working on several projects right now and plan to use social networking to present these services to the online automotive community.  My main project is going to be a craigslist tool for car dealers.  My goal after that is to design a wordpress theme to build dealer micro sites on.

There is a lot of smoke and mirrors but out there by various vendors but car dealer micro site vendors in the space today really do not have a clue about the best way to SEO these properties or how to optimize them for multiple keywords.

It is time for the industry to wake up and smell the roses.  The big vendors and the ones who do not continually look for ways to improve their skills will soon be left in the dust. 

Trying to develop a search engine presence to market specific vehicles with is really a waste of time and resources if you are doing it with multiple sites.  Having multiple properties to deliver a branding message and useful content to the masses is a great way to market a dealership but certain aspects of the business should be kept to one or two main properties then leverage other platforms to deliver traffic.

One good example is a credit related site I have seen recently pop up trying to draw search engine traffic in for NJ bad credit car loans.




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